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OUR STORY
CELEBRATING 17 YEARS
of MATERNITY fashion innovation
Seraphine is a London-based brand founded in 2002 by Paris-born mother of two, Cécile Reinaud.
“Pregnancy is a time to celebrate your amazing body – I wanted to create clothes you’d love to wear even if you weren’t pregnant.” – Cécile
Born from the desire to help women feel fantastic through pregnancy, Seraphine provides maternity clothes that are fashion-driven & flattering, but never compromise on comfort.
“No woman should have to sacrifice her style just because she’s pregnant.” – Cécile
With flagship stores in London, Paris, New York, Hong Kong, Dubai & New Delhi, Seraphine enjoys a global reputation as the go-to brand for style-conscious mums-to-be as well as a long list of celebrity and royal clientele.
Seraphine is proud to have won the Queen’s Award for Enterprise in the United Kingdom, in recognition of outstanding achievements in international trade.
Our Mission
Every woman deserves to feel fantastic during her pregnancy.
At Seraphine, our high-quality, fashion-forward maternity clothes are designed to help you stay true to your style & feel confident with your new curves.
From everyday essentials to show-stopping evening wear, you’ll find stylish options for every occasion.
A note from the founder…
I started Seraphine in 2002 with a vision to revolutionise the maternity wear industry. Being the mum of two boys I wanted comfortable and well-designed clothes that are on trend. Clothes so beautiful you would want to wear even if you weren’t pregnant!
Today, Seraphine has a global reputation as the go-to brand for trendy mums-to-be and a very long list of celebrity and royal fans.
Our flagship stores in London, New York, Paris, Dubai and Hong Kong offer the one stop shop for all your maternity wardrobe.
We are proud to have won the Queen’s Award for Enterprise in the United Kingdom, in recognition of our outstanding achievements in international trade.
We have partnered with the Diana Award – the charity set up in memory of Diana, Princess of Wales to create the Diana Collection. It features the iconic Diana pastel tartan, and 12% of each sale goes towards the charity’s anti-bullying campaign.
Congratulations on your pregnancy and I hope you will enjoy our collection as much as we enjoyed designing it!
Seraphine is proud to have won the Queen’s Award for Enterprise 2015
Séraphine: The crown jewel of maternity fashion.
Count on Séraphine becoming top choice for mums-to-be.
Thank God for Séraphine who offer some seriously comfortable and stylish maternity fashion.
Séraphine is wonderful! It is a huge relief to actually wear proper stylish maternity clothes!
Séraphine is wonderful! It is a huge relief to actually wear proper stylish maternity clothes!
HARPER’S BAZAAR
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Go-to maternity brand, Séraphine.
It’s important for women to retain their personal style throughout pregnancy so it’s nice to see a brand doing this so well.
It’s important for women to retain their personal style throughout pregnancy so it’s nice to see a brand doing this so well.
ELLE MAGAZINE
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All the stylish mums-to-be love Séraphine.
THE STORY BEHIND SERAPHINE MATERNITY
Ever wondered about the story behind your favourite maternity brand? Browse this page to learn about how we got started, why we do what we do, and a few of our all-time highlights. Now that you know our story, browse our maternity clothes collections and shop online to see what we do best.
Shop trendy maternity wear online today!